- Sue, Valerie M.
- Ritter, Lois A.
- Social surveys -- Methodology
- Internet questionnaires.
- 141293754X (pbk.) :
- 9781412937542 (pbk.) :
- 1412937531 (hbk.) :
- 9781412937535 (hbk.) :
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- Includes bibliographical references (p. 185-187) and index.
- Introduction: What is a survey Why is a book specific to online survey research needed When should an online survey be used Research on online surveys Summary; Planning the Online Survey: E-Mail Surveys Internet//Intranet (Web Page) Surveys What to Consider When Buying Survey Software Survey Objectives Survey Timelines Survey Research Ethics Summary; Sampling: Populations and Samples Sampling Techniques for Internet Surveys Sources of Error in Online Surveys Summary; Writing Survey Questions: General Considerations Validity of Measurement Respondent Centered Threats to Validity Question Format and Wording Level of Measurement Demographic Questions Pretesting Summary; Designing and Developing the Survey Instrument: Questionnaire Design Making Your Survey Accessible to Everyone Ensuring that Participants Respond Only Once Summary; Conducting the Survey: Methods of Recruitment Increasing Response Rate Thank You Notes Summary; Processing and Analyzing the Survey Data: Planning for Data Analysis Tracking the Surveys Creating a Codebook for E-Mail Surveys Data Cleaning Data Transformation Descriptive Statistics Inferential Statistics Summary; Reporting the Survey Results: Preliminary Considerations Format of a Survey Report Oral Presentations Poster Session Presentations Visual Aids Matching Survey Results to Type of Display Distributing Results Using a Web-Based Survey Development Tool Summary; Concluding Comments: Opportunities and Challenges in Online Survey Research Benefits of Online Surveys The Future of Online Survey Research.
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