Airline choices for the future : from alliances to mergers /

• Iatrou, Kostas, 1974-
• Oretti, Mauro.

• Airlines -- Management.
• Strategic alliances (Business)
• Consolidation and merger of corporations.

• Ashgate,

• 0754648869 (hbk.) :
• 9780754648864 (hbk.) :

• £55.00
• £55.00

• Includes bibliographical references (p. 209-215) and index.
• Foreword; Preface; Once rivals, now partners: why?; Learning from the past, looking at the present: first the facts; Once rivals, now partners: how?; Landed or stranded - are alliance customers happy?; Allied and profitable, or miserably entangled?; Learning from the past, looking to the future: success stories; Not always a happy ending; 'The road not taken': further along the alliance or the merger path?; References; Index.

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