- Iatrou, Kostas, 1974-
- Oretti, Mauro.
- Airlines -- Management.
- Strategic alliances (Business)
- Consolidation and merger of corporations.
- 0754648869 (hbk.) :
- 9780754648864 (hbk.) :
people who borrowed this, also borrowed:
- Includes bibliographical references (p. 209-215) and index.
- Foreword; Preface; Once rivals, now partners: why?; Learning from the past, looking at the present: first the facts; Once rivals, now partners: how?; Landed or stranded - are alliance customers happy?; Allied and profitable, or miserably entangled?; Learning from the past, looking to the future: success stories; Not always a happy ending; 'The road not taken': further along the alliance or the merger path?; References; Index.
University of Huddersfield Library Catalogue