Research methods in business studies : a practical guide /

• Ghauri, Pervez N., 1948-
• Grønhaug, Kjell

• Business -- Research

• Financial Times Prentice Hall,

• 1405832088 (pbk.) :
• 9781405832083 (pbk.) :
• 0273681567 (pbk.) :
• 9780273681564 (pbk.) :

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• Previous ed.: 2002.
• Includes index.
• Includes bibliographical references (p. 240-246) and index.
• PART ONE: CHALLENGES AND AMBIGUITIES OF BUSINESS RESEARCH1. Introduction2. Research in business PART TWO: THE RESEARCH PROCESS3. The Process Perspective4. Research Problems5. Research Design 6. Measurements7. Data sources8. Data Collection9. Sampling in empirical research10. Preparation and analysis of dataPART THREE: IMPLEMENTATION 11. Quantitative data analysis12. Qualitative Data analysis 13. Writing the final report

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