Blog, schmog! : the truth about what blogs can (and can't) do for your business /

• Bly, Robert W.

• Internet marketing
• Business enterprises -- Blogs.
• Weblogs.

• Nelson Books,

• 078521576X (hardcover)
• 9780785215769 (hardcover)

• Includes bibliographical references.
• Fear and loathing in the blogosphere -- How to start your own blog -- Blogetiquette : the rules of blogging -- Political blogging -- The vanity press of personal blogs -- Blogging for your business -- The rise of the corporate blog -- The best of breed : topic blogs -- How to write, read, subscribe to, and enjoy blogs -- Does blogging have a future?.

• Winning PR in the wired world powerful communications strategies for the noisy digital space
• Public relations and the social web how to use social media and web 2 0 in communications
• social history of the media from Gutenberg to the Internet
• public relations handbook
• Online news journalism and the internet
• Online public relations
• McQuails mass communication theory
• new media monopoly
• Journalism ethics and regulation
• Public relations strategy
• introduction to journalism
• Effective media relations how to get results
• News and journalism in the UK
• Newspaper journalism a practical introduction
• Rethinking the media audience the new agenda
• introductory history of British broadcasting
• Ethics & journalism
• Audience analysis
• Understanding media theory
• Public relations an introduction
• Media and society critical perspectives