Business research methods /

• Bryman, Alan.
• Bell, Emma, 1968-.

• Business -- Research -- Methodology

• Oxford University Press,

• 0199284989 (pbk.)
• 9780199284986 (pbk.)

• Previous ed.: 2003.
• Includes bibliographical references and index.
• PART 1; 1. Business research strategies; 2. Research designs; 3. Planning a small-scale project; 4. Getting Started: reviewing the literature and formulating research questions; 5. Ethics in business research; PART 2; 6. The nature of quantitative research; 7. Sampling; 8. Structured interviewing; 9. Self-completion questionnaires; 10. Asking questions; 11. Structured observation; 12. Content analysis; 13. Secondary analysis and official statistics; 14. Quantitative data analysis; 15. Using SPSS for Windows; PART 3; 16. The nature of qualitative research; 17. Ethnography and participant observation; 18. Interviewing in qualitative research; 19. Focus groups; 20. Language in qualitative research; 21. Documents as sources of data; 22. Qualitative data analysis; 23. Computer-assisted qualitative data analysis: Using NVivo; PART 4; 24. Breaking down the quantitative/qualitative divide; 25. Combining quantitative and qualitative research; 26. Internet research methods; 27. Writing up business research

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