Marketing in a nutshell : key concepts for non-specialists /

• Meldrum, Mike.
• McDonald, Malcolm.

• Marketing

• Butterworth-Heinemann,

• 9780750681339 (pbk.)
• 0750681330

• Includes index.
• Foreword; List of tables; List of figures; Understanding the basics of marketing; Different types of marketing; Understanding customers; Understanding markets; Product management; Key elements of positioning; Marketing relationships; Management, planning and control; Index.

• Organizational behavior core concepts
• English law
• Microphone SHURE SM57
• Cases in operations management
• Operations and process management principles and practice for strategic impact
• Principles of marketing
• Introducing human resource management
• Principles of marketing
• Strategic management awareness and change