Strategic brand management /

• Elliott, Richard, 1950-
• Percy, Larry.

• Product management
• Brand name products.
• Strategic planning

• Oxford University Press,

• 9780199260003 (pbk.)
• 0199260001

• Includes bibliographies and index.
• PART 1: THE SOCIO-CULTURAL MEANING OF BRANDS; 1. Understanding the Social Psychology of Brands; 2. Emotion and Brands; 3. The Symbolic Meaning of Brands; 4. Cultural Meaning Systems and Brands; PART 2: BRAND EQUITY; 5. Brand Equity: Concepts and Approaches; 6. Auditing and Measuring Brand Equity; PART 3: MANAGING BRANDS; 7. Brand Strategies 1: Symbolic Brands; 8. Brand Strategies 2: Low-Involvement Brands; 9. Brand Stretching and Retrenching; 10. Branding Services and Managing the Corporate Brand; 11. Brands and Advertising.

• Customer experience management a revolutionary approach to connecting with your customers
• Strategic advertising management
• Brand failures the truth about the 100 biggest branding mistakes of all time
• Strategic brand management building measuring and managing brand equity
• new brand world 8 principles for achieving brand leadership in the 21st century
• Designing brand identity a complete guide to creating building and maintaining strong brands
• Branding
• Sports marketing and the psychology of marketing communication
• Eating the big fish how challenger brands can compete against brand leaders
• Experiential marketing how to get customers to sense feel think act and relate to your company and brands
• Advanced focus group research
• Measuring advertising effectiveness
• Emotional branding the new paradigm for connecting brands to people
• Strategic brand management building measuring and managing brand equity
• Strategic marketing planning and control
• Brands and branding
• Brands and branding
• Advertising principles & practice
• Global brand strategy unlocking brand potential across countries cultures and markets
• Brand management a theoretical and practical approach
• Sports marketing a strategic perspective
• Corporate cultures and global brands
• 22 immutable laws of branding
• Branding across borders a guide to global brand marketing
• Branding in action cases and strategies for profitable brand management
• Strategic brand management building measuring and managing brand equality
• From brand vision to brand evaluation strategically building and sustaining brands
• Inclusive branding the why and how of a holistic approach to brands
• Successful branding
• Creating powerful brands in consumer service and industrial markets
• Handbook of mixed methods in social & behavioral research
• Strategic advertising management
• corporate brand
• Branding a key marketing tool
• Strategic marketing creating competitive advantage
• Strategic customer care an evolutionary approach to increasing customer value and profitability
• Doing business in emerging markets entry and negotiation strategies
• Branded the buying and selling of teenagers
• Sponsorship what it is and how to use it
• Sports sponsorship and marketing communications a European perspective
• Building great customer experiences
• Public relations contemporary issues and techniques
• Advertising
• Consumer behavior building marketing strategy
• Kotler on marketing
• Competitive branding winning in the market place with value added brands
• Principles of marketing
• Marketing strategies for competitive advantage
• Branding a key marketing tool
• Consumer behaviour a European perspective
• All consumers are not created equal the differential marketing strategy for brand loyalty and profits
• Cite them right the essential referencing guide
• Marketing strategy and competitive positioning
• Consumer behavior
• Public relations a practical guide to the basics
• E marketing strategy
• Brands the new wealth creators
• International marketing strategy
• Principles of marketing
• Strategic market management
• Global logistics and supply chain management
• Principles of direct and database marketing a digital orientation
• Service operations management improving service delivery
• Strategic public relations
• Market segmentation how to do it how to profit from it
• Strategic marketing
• Global marketing strategies
• Integrated marketing communications the holistic approach
• Marketing research an applied approach
• Qualitative methods in management research
• Fashion marketing contemporary issues
• Principles of retailing
• Marketing research an applied approach
• Marketing communications engagements strategies and practice
• Marketing communications contexts strategies and applications
• Marketing across cultures
• Consumer psychology for marketing
• Fashion marketing
• Principles of marketing
• Managing the global supply chain
• Consumer behaviour a European perspective
• Marketing communications an integrated approach
• Marketing research
• Marketing management and strategy
• Marketing plans how to prepare them how to use them
• Consumer behavior and marketing action
• handbook of brand management
• Marketing
• Planning and managing public relations campaigns
• Consumer behavior and marketing strategy
• Consumer behavior buying having and being
• Consumers
• Consumer behavior
• Marketing management
• Applied marketing research
• Management research