Strategic database marketing /

• Hughes, Arthur Middleton.

• Database marketing -- Planning.

• McGraw-Hill,

• 007145750X

• Includes index.
• Previous ed. : 2000.

• Database marketing and direct mail a practical guide to techniques and applications
• Facebook era tapping online social networks to build better products reach new audiences and sell more stuff
• Successful direct marketing methods
• Principles of direct and database marketing
• Principles of direct and database marketing a digital orientation
• Direct and interactive marketing
• Electronic marketing theory and practice for the twenty first century
• Marketing strategies for competitive advantage
• Marketing strategy and competitive positioning
• Internet marketing strategy implementation and practice
• Direct and database marketing
• Strategic Internet Marketing 2 0
• Strategic market management
• Marketing communications an integrated approach
• Marketing communications contexts strategies and applications
• Customer relationship marketing get to know your customers and win their loyalty
• Consumer behavior and marketing strategy
• Marketing strategy and competitive positioning
• Research methods for business students
• Real world research a resource for social scientists and practitioner researchers