Sport and the media : managing the nexus /

• Nicholson, Matthew.

• Mass media and sports
• Sports -- Marketing
• Sports -- Economic aspects

• Elsevier,

• Sport management series

• 0750681098 (pbk.)

• Includes index.
• Bibliography: p. 211-218.
• SECTION1: SPORT MEDIA EVOLUTIONS; 1: Sport and the Media: A Defining Relationship; SECTION 2: SPORT MEDIA LANDSCAPES; 2: Global Players: The Sport and Media Industries; 3: Putting Up Big Numbers: Broadcast Rights and Regulations; 4: Making Sport Pay: Maximising Investments; 5: Content is King: Sport Media Texts; 6: Working the Beat: Sport Media Production; SECTION 3: SPORT MEDIA STRATEGIES; 7: Sport Media Planning and Promotion: The Foundations of Coverage; 8: Feeding the Media I: Media Communications; 9: Feeding the Media II: Media Interactions; 10: Cash Cows?: The Commodity of Sport Celebrity; 11: Not All Publicity is Good: Managing Crises, Scandals and Reputations; SECTION 4: SPORT MEDIA FUTURES; 12: Sport Media Futures: A Brave New World?.

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• Sport public relations managing organizational communication
• Media relations in sport
• Routledge handbook of sports sponsorship successful strategies
• Sports media reporting producing and planning
• licence to be different the story of Channel 4
• Sport in consumer culture
• Deciding what we watch taste decency and media ethics in the UK and the USA
• Sports journalism context and issues
• Olympic games explained a student guide to the evolution of the modern Olympic games
• Critical readings sport culture and the media
• Power play sport the media and popular culture
• Consuming sport fans sport and culture
• marketing of sport
• Sport culture and the media the unruly trinity
• Strategic sports event management an international approach
• experience economy work is theatre & every business a stage
• Sports sponsorship and marketing communications a European perspective
• Events design and experience
• Events management
• Television and society
• Event studies theory research and policy for planned events
• Women sport and culture
• Journalism critical issues
• Successful event management a practical handbook
• Public relations a practical guide to the basics
• Media ethics and self regulation
• Consumer behavior