- Mass media and sports
- Sports -- Marketing
- Sports -- Economic aspects
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- Includes index.
- Bibliography: p. 211-218.
- SECTION1: SPORT MEDIA EVOLUTIONS; 1: Sport and the Media: A Defining Relationship; SECTION 2: SPORT MEDIA LANDSCAPES; 2: Global Players: The Sport and Media Industries; 3: Putting Up Big Numbers: Broadcast Rights and Regulations; 4: Making Sport Pay: Maximising Investments; 5: Content is King: Sport Media Texts; 6: Working the Beat: Sport Media Production; SECTION 3: SPORT MEDIA STRATEGIES; 7: Sport Media Planning and Promotion: The Foundations of Coverage; 8: Feeding the Media I: Media Communications; 9: Feeding the Media II: Media Interactions; 10: Cash Cows?: The Commodity of Sport Celebrity; 11: Not All Publicity is Good: Managing Crises, Scandals and Reputations; SECTION 4: SPORT MEDIA FUTURES; 12: Sport Media Futures: A Brave New World?.
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