Retailization : brand survival in the age of retailer power /

• Thomassen, Lars.
• Lincoln, Keith
• Aconis, Anthony.

• Brand name products.
• Organizational change.
• Brand name products
• Chain stores
• Retail trade

• Kogan Page,

• 0749446897 (hbk)

• Includes index.
• Bibliography: p. 199-209.

• Contemporary visual merchandising and environmental design
• Harvard business review on brand management
• Its not just PR public relations in society
• Strategic brand management building measuring and managing brand equality
• Strategic brand management building measuring and managing brand equity
• Brands and branding
• Mastering public relations
• grocers the rise and rise of the supermarket chains
• Retail marketing
• Fashion marketing contemporary issues
• Retail marketing
• Planning and managing public relations campaigns
• Strategic market management
• Consumer behavior and managerial decision making
• Principles of marketing
• Retail product management buying and merchandising
• Public relations an introduction
• Creating powerful brands in consumer service and industrial markets
• Marketing research
• Retail marketing
• Principles of retail management
• Public relations principles and practice
• Marketing communications engagements strategies and practice
• Consumer behaviour a European perspective
• Applied consumer behaviour
• Marketing
• Organizational behaviour an introductory text
• Operations management