Research methods for business students /

• Saunders, Mark, 1959-
• Lewis, Philip, 1945-
• Thornhill, Adrian

• Business -- Research
• Business -- Research -- Data processing

• Financial Times Prentice Hall,

• 0273701487 (pbk.)
• 9780273701484

• Previous ed.: 2003.
• Includes bibliographical references and index.
• 1 The Nature of Business and Management Research and Structure of this Book2 Formulating and Clarifying the Research Topic 3 Critically Reviewing the Literature 4 Understanding Research Philosophies and Approaches5 Formulating the Research Design 6 Negotiating Access and Research Ethics 7 Selecting Samples 8 Using Secondary Data 9 Collecting Primary Data Through Observation 10 Collecting Primary Data Using Semi-structured, in-depth and group interviews11 Collecting Primary Data Using Questionnaires12 Analysing Quantitative Data13 Analysing Qualitative Data 14 Writing and Presenting Your Project ReportAppendices1 - Example Research Project Titles 2 - Systems of Referencing, 3 - Calculating the Minimum Sample Size4 - Random sampling numbers5 - Guidelines for Non-Discriminatory Language.

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