Sponsorship : strategies for maximising the return on investment : a SportBusiness Group report /

• Kolah, Ardi.

• Sports sponsorship

• SportBusiness,

• Sponsorships holy grail six sigma forges the link between sponsorship & business goals
• Routledge handbook of sports sponsorship successful strategies
• Sponsorship strategies for maximising the return on inverstment
• Ambush marketing a practical guide to protecting the brand of a sporting event
• Sponsorship measurement and evaluation
• Sponsorship for a return on investment
• Made possible by succeeding with sponsorship
• Sport marketing
• sports event management and marketing playbook
• sponsorship manual sponsorship made easy
• Team sports marketing
• Fundamentals of sport marketing
• Event sponsorship
• Sport funding and finance
• ultimate guide to sports marketing
• Sports marketing a strategic perspective
• Sports marketing a strategic perspective
• Sports sponsorship and marketing communications a European perspective
• Developing successful sport sponsorship plans
• Sport marketing
• Fundraising management analysis planning and practice
• Environmental marketing management meeting the green challenge
• Strategic marketing planning and control
• Marketing research
• Cases in sport marketing
• Marketing research an applied orientation
• Green marketing
• Consumer behaviour in sport and events marketing action
• economics of staging the Olympics a comparison of the Games 1972 2008
• Strategic marketing
• Strategic marketing management planning implementation and control
• International marketing
• International marketing analysis and strategy
• Marketing strategy and management
• Marketing plans how to prepare them how to use them
• Global brand strategy unlocking brand potential across countries cultures and markets
• Brand management a theoretical and practical approach
• marketing of sport
• Global logistics management a competitive advantage for the 21st century
• Olympic tourism
• Sport in consumer culture
• International marketing and export management
• Consumer behaviour a European perspective
• Consuming sport fans sport and culture
• International logistics and supply chain outsourcing from local to global
• Marketing communications engagements strategies and practice
• fundamentals of advertising
• Consumer behavior
• Marketing research
• International marketing
• Marketing strategy
• International marketing and export management
• Marketing strategy and competitive positioning
• Strategic brand management building measuring and managing brand equity
• Management of event operations
• Marketing communications contexts strategies and applications
• International marketing and export management
• Strategic marketing
• Consumer behavior and marketing strategy
• Event management a professional and developmental approach
• International business theories policies and practices
• international business environment diversity and the global economy
• Consumer behavior buying having and being
• Consumer behavior
• Public relations an introduction
• Global logistics and distribution planning strategies for management
• Business research methods
• Marketing management
• Strategic market management
• Marketing strategy and competitive positioning
• Consumer behaviour a European perspective
• Business research methods
• Strategic marketing communications new ways to build and integrate communications
• Research methods for business students
• Public relations principles and practice
• Creating powerful brands in consumer service and industrial markets
• Consumer behaviour a European perspective
• Principles of marketing