Marketing communications : a European perspective /

• Pelsmacker, Patrick de, 1957-
• Geuens, Maggie, 1969-
• Bergh, Joeri van den, 1971-

• Communication in marketing

• Prentice Hall,

• 0273685007 (pbk) :

• No price

• Previous ed.: 2001.
• Includes bibliographical references and index.

• Essential of marketing communications
• Integrated marketing communications
• Integrated advertising promotion and marketing communications
• Marketing communications interactivity communities and content
• Strategic marketing creating competitive advantage
• Consumer behavior
• Strategic brand management building measuring and managing brand equality
• Internet marketing strategy implementation and practice
• Global brand strategy unlocking brand potential across countries cultures and markets
• Marketing strategy and management
• Marketing strategies for competitive advantage
• Marketing communications engagements strategies and practice
• Understanding the consumer a psychological approach
• Marketing and information technology the strategy application and implementation of IT in marketing
• Integrated marketing communications 2000 2001
• Consumer behavior building marketing strategy
• Direct and interactive marketing
• Marketing in the digital age
• Marketing strategy and competitive positioning
• Internet marketing plan
• E marketing strategy
• Branding in action cases and strategies for profitable brand management
• Marketing concepts and strategies
• Strategic Internet Marketing 2 0
• Consumer behaviour a European perspective
• Marketing research an applied approach
• Marketing research
• Public relations a practical guide to the basics
• Marketing communications contexts strategies and applications
• Consumer behavior
• Creating powerful brands in consumer service and industrial markets
• Essentials of marketing
• Integrated marketing communications the holistic approach
• Direct and database marketing
• Marketing management and strategy
• Principles of marketing
• Journalism principles and practice
• Public relations an introduction
• Consumer behavior and marketing action
• Strategic marketing
• Marketing strategy and competitive positioning
• Strategic marketing planning and control
• Business research methods
• Strategic marketing communications new ways to build and integrate communications
• Organisational behaviour and analysis an integrated approach
• Consumer behavior
• E business and e commerce management strategy implementation and practice
• Marketing management and strategy
• Consumer behavior and marketing strategy
• Marketing management analysis planning implementation and control
• Research methods for business students
• Principles of marketing
• Essentials of marketing
• Applied consumer behaviour
• Customer relationship marketing get to know your customers and win their loyalty
• Marketing communications contexts contents and strategies
• Project management
• Principles and practice of marketing
• Principles of marketing
• Operations management
• Corporate strategy
• Exploring corporate strategy
• Research methods for business students
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• Real world research a resource for social scientists and practitioner researchers