Global marketing : a market-responsive approach /

• Hollensen, Svend.

• Export marketing

• Financial Times Prentice Hall,

• 0273646443 :

• No price : Formerly CIP

• Originally published: 1998.
• Includes bibliographical references and index.

• Global marketing management
• Strategic brand management building measuring and managing brand equality
• Marketing research an international approach
• International marketing strategy
• Global marketing management
• International marketing and export management
• Global brand strategy unlocking brand potential across countries cultures and markets
• Strategic marketing creating competitive advantage
• International marketing strategy analysis development and implementation
• Strategic corporate social responsibility stakeholders in a global environment
• Management accounting for decision makers
• Management research
• International marketing
• Marketing communications an integrated approach
• Marketing strategies for competitive advantage
• Contemporary strategy analysis
• Strategic marketing
• Principles of marketing
• Global marketing strategies
• Marketing research
• Marketing principles and practice
• International marketing
• Marketing communications engagements strategies and practice
• Researching business and management
• Marketing across cultures
• Marketing management
• Business research methods
• Business research methods
• Marketing management
• Exploring corporate strategy Gerry Johnson Kevan Scholes Richard Whittington
• Organizational culture and leadership
• Consumer behavior and marketing strategy
• Global logistics and distribution planning strategies for management
• Company accounts analysis interpretation and understanding
• Research methods for business a skill building approach
• Logistics and supply chain management creating value adding networks
• Research methods for business students
• Strategic management awareness and change
• Strategy safari a guided tour through the wilds of strategic management
• Consumer behavior
• Principles of marketing
• Principles and practice of marketing
• Research methods for business students
• Marketing
• Exploring corporate strategy
• Operations management
• Strategic management
• Operations management
• Real world research a resource for social scientists and practitioner researchers