It's not just PR : public relations in society /

• Coombs, W. Timothy.
• Holladay, Sherry J.

• Public relations -- Social aspects.

• Blackwell,

• 1405144068 (pbk.) :
• 140514405X (hbk.) :

• No price
• 45.00

• Includes index.
• Bibliography: p. 129-138.
• Introduction -- 1. Does Society Need Public Relations? -- Media Use and the Term "PR" -- Criticisms of Public Relations -- Popular Press Books Describing the Importance of Public Relations -- Professional and Academic Defense of Public Relations -- Public Relations and the Marketplace of Ideas -- Re-focusing Public Relations -- Conclusion -- 2. Ethical Implications of Public Relations -- What is Public Communication? -- Ethical Responsibilities of PR as a Form of Public Communication -- Ethical Perspectives -- Professional Associations and Ethics -- The Boundary-spanning Role of the PR Professional -- Tensions for PR Practitioners -- Power Relationships -- The Power of PR Professionals in the Corporation -- A Postmodern Perspective on PR -- Conclusion -- 3. Who Practices Public Relations? -- Corporate-centric Histories of Public Relations -- Antagonistic Views of Corporations and Activists -- Power and Marginalization -- First Reform Era: Abolitionism and Temperance -- Second Reform Era: The Muckrakers -- Saul Alinsky: Activism in the 1960s -- Internet Activism -- Labor Unions and Public Relations -- Conclusion -- 4. Public Relations Influences Society -- Marketplace of Ideas -- Issues Management: A Framework of Effects on Public Policy -- Shaping Public Behavior -- Mixing Social and Policy Changes: Direct-to-Consumer Advertising -- and Big Pharm -- Conclusion -- 5. Global Effects of Public Relations -- Public Diplomacy: Government Public Relations Goes Global -- Private Voluntary Organizations: Activism Goes Global -- Corporations: Increased Demands from a Global Network of Relationships -- Conclusion -- Where We Have Been -- References -- Index.

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