The mass media and power in modern Britain /

• Eldridge, J. E. T.
• Williams, Kevin, 1955-
• Kitzinger, Jenny

• Mass media -- Great Britain
• Mass media -- Audiences
• Mass media -- Influence

• Oxford University Press,

• Oxford modern Britain

• 0198781725 (cased)
• 0198781717 (pbk.) :

• No price

• Bibliography: p181-192. - Includes index.
• Bibliography: p181-192. - Includes index.
• PART ONE: COMMUNICATION AND MEDIA POWER; 1. INTRODUCTION; 2. REFLECTIONS ON MEDIA HISTORY; PART TWO: MEDIA PLAYERS AND PRACTICES; 3. PRESS BARONS AND MEDIA MOGULS; 4. THE BBC: THE STRUGGLE FOR PUBLIC SERVICE BROADCASTING; 5. MORAL PANICS, MEDIA SCARES, AND REAL PROBLEMS; 6. PHOTO-JOURNALISM: EVERY PICTURE TELLS A STORY; 7. THE ROYAL FAMILY AND THE MEDIA; 8. ADVERTISING: A WORD FROM OUR SPONSORS; 9. PUBLIC RELATIONS AND PROPAGANDA WARS; PART THREE: MEDIA AUDIENCES AND RECEPTION; 10. AUDIENCE RECEPTION THEORY; 11. CONSUMING THE MEDIA: COMMUNICATION TECHNOLOGY AND AUDIENCE CHOICE; 12. APPROPRIATING PLEASURE: DIVERSE INTERPRETATIONS AND AUDIENCE RE-READINGS; 13. RETHINKING MEDIA INFLUENCE AND POWER; BIBLIOGRAPHY; INDEX.

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