Developing successful sport marketing plans /

• Stotlar, David Kent, 1952-

• Sports -- Marketing

• Fitness Information Technology,

• Sport management library

• 1885693575
• 9781885693570

• Includes bibliographical references and index.

• Sponsorship strategies for maximising the return on inverstment
• Ambush marketing a practical guide to protecting the brand of a sporting event
• Sport promotion and sales management
• Sports marketing a strategic perspective
• Sponsorship measurement and evaluation
• Case studies in sport marketing
• Sports marketing a strategic perspective
• Sport marketing
• Sports marketing and the psychology of marketing communication
• sport business future
• Sport marketing managing the exchange process
• Sponsorship for a return on investment
• Fundamentals of sport marketing
• Sport promotion and sales management
• Cases in sport marketing
• Strategic brand management building measuring and managing brand equity
• Sports sponsorship and marketing communications a European perspective
• ultimate guide to sports marketing
• Developing successful sport sponsorship plans
• Sport marketing
• Consumer behaviour in sport and events marketing action
• economics of staging the Olympics a comparison of the Games 1972 2008
• marketing of sport
• Event sponsorship
• Event management for tourism cultural business and sporting events
• business of sport management
• Strategic brand management building measuring and managing brand equity
• This is PR the realities of public relations
• Strategic management competitiveness and globalization
• Marketing research an applied approach
• Marketing strategy and competitive positioning
• Consumer behaviour a European perspective
• Events management
• Economics for business
• Creating powerful brands in consumer service and industrial markets
• Consumer behavior and marketing strategy
• Marketing research
• Successful event management a practical handbook
• Marketing communications engagements strategies and practice
• Strategic marketing
• Public relations an introduction
• Principles of marketing
• SPSS V18 August 2010 PASW
• Research methods for business students
• Consumer behavior