Marketing of Olympic sport organisations /

• Ferrand, Alain.
• Torrigiani, Luiggino, 1962-

• Sports -- Societies, etc. -- Marketing.
• Sports administration
• Olympics -- Management.

• Human Kinetics,

• 073605930X

• Includes bibliographical references (p. 133-136).

• Onward to the Olympics historical perspectives on the Olympic Games
• economics of staging the Olympics a comparison of the Games 1972 2008
• Olympic games explained a student guide to the evolution of the modern Olympic games
• Events and festivals education impacts and experiences
• Power politics and the Olympic Games
• experience economy work is theatre & every business a stage
• Festival and events management an international arts and culture perspective
• International marketing