- Tench, Ralph.
- Yeomans, Liz.
- Financial Times Prentice Hall,
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- Includes bibliographies and index.
- Guided tour -- About the authors Foreword -- Preface -- Acknowledgements -- Part I1. Public relations origins: definitions and history, Lee Edwards -- Introduction -- Public relations definitions -- Public opinion: justifying public relations -- Business, politics and public relations: country case studies -- Summary -- Bibliography -- 2. Management and organisation of public relations, Anne Gregory -- Introduction -- Importance of context External environment -- Internal environment Systems theory Location of public relations in organisations -- Future of the public relations department -- Summary -- Bibliography -- 3. Role of the public relations practitioner, Meriel Pritchard, Johanna Fawkes and Ralph Tench -- Introduction -- Who are the public relations practitioners? -- Who does what: the bigger picture -- Role of the communicator -- What PR people do: individual practitioners -- Skills for the ideal practitioner -- Role of theory in practice Professionalism -- Education and research -- Summary -- Bibliography -- 4. Media context of contemporary public relations and journalism, Neil Washbourne -- Introduction -- Contemporary media context: the UK media industry -- Theories of media -- Regulating the media: from public interest to the market -- 'Public interest'Issues for PR arising from the global media environment -- Ethics of journalism and public relations -- Summary Bibliography 5. Public relations and democracy, Robert Leach -- Introduction -- Conditions for representative democracy Criticisms of modern democracy -- Elections and voting -- Elections and political parties -- Pressure groups and democracy Democracy and multilevel governance -- Public relations and modern democracy Summary -- Bibliography Websites -- 6. Community and society: corporate social responsibility (CSR), Ralph Tench Introduction Sustainable business: corporate social responsibility (CSR) Business case for corporate social responsibility: why be socially responsible? -- Organisational responsibilities to stakeholders -- Organisational responsibilities to society -- Regulatory frameworks -- Ethics and business practice -- Summary Bibliography -- Websites ...
University of Huddersfield Library Catalogue