authors:- Lipczynski, John.
- Wilson, John.
subjects:- Industrial organization (Economic theory)
- Strategic planning -- Economic aspects
- Managerial economics
publishers:- Financial Times Prentice Hall,
ISBN:notes:- Includes index.
- Bibliography: p. 307-313.
- Introduction Part I: Introduction to Markets and Production 1. Markets and Prices 2. Production and Costs Part II: Analysis of Industry 3. Theoretical Analysis of Industry I: Perfect Competition, Monopoly and Monopolistic Competition 4. Theoretical Analysis of Industry II: Oligopoly 5. Methodological Approaches to Competitive Analysis 6. Practical Analysis of Industry Part III: Analysis of Business Strategy 7. Advertising and Product Differentiation 8. Research, Development and Innovation 9. Horizontal and Vertical Integration 10. Diversification Part IV: Analysis of Government Policy 11.
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