Tourism Marketing for cities and towns : using branding and events to attract tourists/

• Kolb, Bonita M.

• City promotion.
• Tourism -- Marketing

• Elsevier/Butterworth-Heinemann,

• 075067945X (pbk.)

• Includes bibliographical references and index.
• Tourism to Cities and Towns; Marketing Theory Applied to Places; Product Analysis; Chapter Four: Branding the Town; Chapter Five: Targeting the Visitor; Packaging the Product; Partnering with the Community; Developing the Image and Message; Planning the Promotion; Evaluating the Impact; Conclusion.

• Tourism and hospitality marketing a global perspective
• Tourism management managing for change
• Marketing of tourism products Concepts issues and cases
• Tourism principles and practice