- City promotion.
- Tourism -- Marketing
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- Includes bibliographical references and index.
- Tourism to Cities and Towns; Marketing Theory Applied to Places; Product Analysis; Chapter Four: Branding the Town; Chapter Five: Targeting the Visitor; Packaging the Product; Partnering with the Community; Developing the Image and Message; Planning the Promotion; Evaluating the Impact; Conclusion.
University of Huddersfield Library Catalogue