- Food -- Marketing
- Food -- Research
- New products -- Marketing
- Product management
- Food industry and trade -- Technological innovations
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- Previous ed.: 1994.
- Includes index.
- Bibliography: p. 355-376.
- An Introduction to New Food Products and Their Development. Getting Ideas for New Food Products. Organizing for New Food Product Development. The Strategists: Their Impact on Product Development. The Tacticians: How they influence Product Development. The Support Group: Their Influence on Screening in the Product Development Process. The Final Screening: Introduction to the Marketplace. Using Outside Resources for New Food Product Development. New Food Product Development in the Food Service Industry. New Food Product Development in the Food Ingredient Industry. What I have Learned so Far.
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