Consumer behavior : building marketing strategy.

• Hawkins, Del I.
• Mothersbaugh, David L.
• Best, Roger J.

• Consumer behaviour -- United States.
• Market surveys -- United States
• Consumer behaviour -- United States -- Case studies.

• McGraw-Hill/Irwin,

• 0071109153 (pbk.)
• 0071106685 (pbk.)
• 0073101419 (computer optical disc)

• Previous ed.: published as by Del I. Hawkins, Roger J. Best and Kenneth A. Coney. 2004.
• Accompanied by CD-ROM in pocket.
• Includes bibliographical references and index.

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