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- Accompanied by CD-Rom in pocket.
- Includes bibliographical references and index.
- 1: Foundations A Look Back From Victoria to Jazz Changing Times New Media Environments Implications Future Growth Convergence Competition Entertainment 2: Reporting Approach Types of Approaches What Determines Approach? Style Different Styles Opinion The 'Homer' Criticism First-Person Social Commentary Techniques Planning Ahead Deadline Communication Research and Background Interviewing Objective Audience Respect Specific Questions Story Outline At the Scene 3: Print An Overall Framework Specific Types of Reporting Game Stories Developed Game Stories Beat Game Stories Game Day Sidebars Features Context Personalization Magazines Niche Magazines Content 4: Broadcast Writing Strategies Active Voice Grammar Words and Numbers Simplicity Solid Reporting Broad Education Creativity and Originality Personalization Using Sound Outside Elements Leads and Terminology Packages, Vo's and VO/SOTs V/O VO/SOT Packages Scripting Television Radio 5: Internet By the Numbers Content Considerations Functionality Versatility Uniqueness Resources 6: Visual Event Photography Shooting on Location Football Basketball Other Sports Feature Photography General Rules Practicing The Photography of NFL Films Editing 7: Play-byplay and Anchoring Anchoring Control Be Yourself Be Creative Entertain Play by Play Raised on Radio The Electronic Eye Role of the Analyst Final Advice Style Practice People, not statistics 8: Production Daily Sports Production Print Broadcast Daily Sports Production Longer Productions Live Sports Production Television Production Chain of Command Radio Production The Future 9: Economics The Bottom Line The Ratings Game New Approaches Economic Synergy and Breakdown 10: Public and Media Relations The Sports Media Perspective Local Information On Campus The Big Leagues The Public Relations Perspective 11: Ethics Conflict of Interest Media Ownership Boosterism Relationships Perks Homers Advertising A Double Standard The Bottom Line 12: Gender and Race Women.
University of Huddersfield Library Catalogue