- Flouris, Triant G.
- Oswald, Sharon L.
- Airlines -- Management.
- Strategic planning
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- Includes index.
- Bibliography: p. 177-180.
- The essence of strategy; strategic positioning and sustaining a market presence; The essence of competitive strategies; The external environment; The internal environment; setting corporate direction; Establishing a strategy; Aviation strategy implementation; Managing strategy execution through tracking, support systems, and controls; Bibliography; Index; About the Authors; Index.
University of Huddersfield Library Catalogue