Corporate strategy /

• Lynch, Richard L.

• Business planning.
• Strategic planning

• Financial Times Prentice Hall,

• 0273701789 (pbk.)

• Previous ed.: 2003.
• Accompanied by CD-ROM in pocket.
• Includes bibliographical references and index.
• Part One - An Introduction to Corporate Strategy1. Corporate Strategy2. A Review of Theory and Practice Part Two - Analysis of the Environment3. Analysing the Environment - the basics4. Analysing Markets and Competitors5. Analysing Customers Part Three - Analysis of Resources6. Analysing Resources - The Basics7. Analysing Human Resources8. Analysing Financial Resources9. Analysing Operational Resources Part Four - The Purpose of the Organisation10. Purpose Shaped by Vision, Leadership and Ethics11. Purpose Emerging from Knowledge, Technology and Innovation12. Purpose Delivered Through Corporate and Business Objectives Part Five - Developing the Strategy13. Developing Strategic Options - the Prescriptive Process14. Strategy Evaluation and Development - the Prescriptive Process15. Finding the Route Forward - Emergent and Prescriptive Approaches16. Organisational Structure and Style and People Issues Part Six - The Implementation Process17. Resource Allocation, Strategic Planning and Control18. Government, Public Sector and Not-for-Profit Strategies19. International Expansion and Globalisation Strategy20. Strategy Dynamics and Entrepreneurial Strategy21. Managing Strategic Change22. Building a Cohesive Corporate Strategy.

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