Essentials of marketing research /

• Kumar, V
• Aaker, David A.
• Day, George S.

• Marketing research.

• Wiley,

• 0471718114 (hbk)
• 047141235X (hbk) :
• 0471718076 (CD-ROM)

• 27.50

• Previous ed.: 1999.
• Text on lining papers.
• Includes bibliographical references and index.
• Accompanied by CD-ROM in pocket.

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