Up close & personal? : customer relationship marketing @ work /

• Gamble, Paul R.
• Chartered Institute of Marketing.

• Relationship marketing
• Customer relations

• Kogan Page,

• 0749446919 (pbk.)
• 9780749446918

• Previous ed.: 2003.
• Includes index.
• At foot of title: The Chartered Institute of Marketing.
• Bibliography: p. 415-422.

• Building great customer experiences
• Creating customer delight the how and why of CRM
• Strategic customer care an evolutionary approach to increasing customer value and profitability
• Marketing plans how to prepare them how to use them
• Satisfaction a behavioral perspective on the consumer
• Customer first a strategy for quality service
• Relationship marketing creating stakeholder value
• CRM redefining customer relationship management
• Customer relationship management
• Service quality new directions in theory and practice
• Marketing strategy and competitive positioning
• Customer relationship marketing get to know your customers and win their loyalty
• Know your customer new approaches to understanding customer value and satisfaction
• Service quality in hospitality organizations
• Relationship marketing for competitive advantage winning and keeping customers
• Managing the global supply chain
• Relationship marketing successful strategies for the age of the customer
• Marketing research an applied approach
• Marketing management
• Strategic marketing planning and control
• Consumer behaviour a European perspective
• Marketing research
• Accounting
• management of business logistics
• Consumers
• Marketing research
• Advertising
• Consumer behaviour a European perspective
• handbook of logistics and distribution management
• Strategic management awareness and change
• Strategy analysis and practice
• Principles of marketing
• Operations management
• International trade new patterns of trade production & investment
• Consumer behavior
• SPSS V18 August 2010 PASW
• Research methods for business students
• Operations management
• Principles and practice of marketing
• Operations management