- Shaw, Margaret, 1949-
- Morris, Susan V.
- Hospitality industry -- Marketing
people who borrowed this, also borrowed:
- SETTING THE STAGE; Introduction to Sales and Marketing; The Marketing Communication Mix; THE PLAYERS; Hospitality Customers: The Buyers; Hospitality Businesses: The Suppliers; Hospitality Businesses: More Suppliers; PERSONAL SELLING AND SALES MANAGEMENT; Personal Selling: The Sales Process; Personal Selling: The Delivery; Sales Management; Sales and Technology: Part A Management and Operations; Sales and Technology: Part B The Hospitality Customer; INTERMEDIARIES AND PARTNERSHIPS; Intermediaries; Hospitality Partnerships; Glossary; Index.
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