Hospitality sales : a marketing approach /

• Shaw, Margaret, 1949-
• Morris, Susan V.

• Hospitality industry -- Marketing

• John Wiley,

• 0471296791

• SETTING THE STAGE; Introduction to Sales and Marketing; The Marketing Communication Mix; THE PLAYERS; Hospitality Customers: The Buyers; Hospitality Businesses: The Suppliers; Hospitality Businesses: More Suppliers; PERSONAL SELLING AND SALES MANAGEMENT; Personal Selling: The Sales Process; Personal Selling: The Delivery; Sales Management; Sales and Technology: Part A Management and Operations; Sales and Technology: Part B The Hospitality Customer; INTERMEDIARIES AND PARTNERSHIPS; Intermediaries; Hospitality Partnerships; Glossary; Index.

• Check in check out managing hotel operations
• Hospitality and travel marketing
• Heads in beds hospitality and tourism marketing
• Hotel front office management
• fundamentals of hospitality marketing
• Introduction to management in the hospitality industry
• Hospitality marketing an introduction
• Franchising hospitality services
• Marketing for hospitality and tourism
• Hospitality management an introduction
• Hospitality strategic management concepts and cases
• Franchising an international perspective
• Hospitality marketing in the e commerce age
• Marketing hospitality
• Empowerment HR strategies for service excellence
• Marketing for hospitality and tourism
• Hotel management and operations
• Hospitality marketing
• International hospitality management concepts and cases
• In search of hospitality theoretical perspectives and debates
• Front office procedures social skills yield and management
• Developing hospitality properties and facilities
• introduction to the UK hospitality industry a comparative approach
• Managing employee relations in the hotel and catering industry
• Human resource management in the hospitality industry
• Organizational behaviour in hotels and restaurants an international perspective
• international hospitality industry structure characteristics and issues
• Accommodation management perspectives for the international hotel industry
• Human resource management for tourism hospitality and leisure an international perspective
• franchise paradox new directions different strategies
• Hospitality management and organisational behaviour
• Managing people in the hospitality industry
• Hospitality management a human resources approach
• Human resource management for the hospitality and tourism industries
• Hospitality facilities management and design
• Consumer behaviour in tourism
• Tourism principles and practice
• Globalization strategy in the hotel industry
• Accounting for non accounting students
• Principles and practice of marketing