- Hutchison, Thomas W.
- Macy, Amy.
- Allen, Paul.
- Sound recordings -- Marketing
- Sound recording industry
- 0240807871 (pbk.)
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- Includes bibliographies and index.
- Market, concepts and Definition; Markets, Market Segmentation and Consumer Behavior; The US Industry Numbers; Record Label Operations; The Profit and Loss Statement; SoundScan and the Music Business; How Radio Works; Charts, Airplay and Promotion; Publicity of Recorded Music; Advertising in the recorded Industry; Distribution; The Music Retail Environment; Grassroots Marketing; Internet Marketing; Music Videos; The International Recording Industry; Tour Support and Promotional Touring; Special Products and Special Markets; Marketing Research; The Recording Industry of the Future; The Market Plan; Example Marketing Plan.
University of Huddersfield Library Catalogue