- Van der Wagen, Lynn.
- Carlos, Brenda R.
- Special events -- Planning
- Special events -- Management
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- Includes bibliographical references (p. 283-284) and index.
- 1. Introduction to Event Management. Size of Events. Types of Events. The Event Team. Code of Ethics. 2. Concept and Design. Developing the Concept. Analyzing the Concept. Designing the Event. Logistics of the Concept. 3. Feasibility. Keys to Success. The SWOT Analysis. 4. Legal Compliance. Relevant Legislation. Stakeholders and Official Bodies. Contracts. 5. Marketing. Nature of Event Marketing. Process of Event Marketing. The Marketing Mix. Sponsorship. 6. Promotion. Image/Branding. Advertising. Publicity. Public Relations. 7. Financial Management. The Budget. Break-Even Point. Cash Flow Analysis.Profit and Loss Statement. Balance Sheet. Financial Control Systems. Panic Payments. 8. Risk Management. Process of Risk Management. Incident Reporting. Emergency Response Plans. Standards for Risk Management. 9. Planning. Develop a Mission/Purpose Statement. Establish the Aims of the Event. Establish the Objectives. Prepare an Event Proposal. Make Use of Planning Tools. 10. Protocol. Titles. Dress for Formal Occasions. Protocol for Speakers. Religious and Cultural Protocol. Protocol for Sporting Ceremonies. Rules for Flag Flying. 11. Staging. Choosing the Event Site. Developing the Theme. Conducting Rehearsals. Providing Services. Arranging Catering. Organizing Accommodation. Managing the Environment. 12. Staffing. Developing Organization Charts. Preparing Job Descriptions. Recruitment and Selection. Drawing Up Rosters. Training. Briefing Staff. Managing Legal Requirements. Preparing Staffing Plans. Developing Recognition Strategies. Managing Volunteers. 13. Leadership. Developing Leadership Skills. Managing Temporary and Diverse Teams. Group Development. Improving Communication. Time Management. Planning and Managing Meetings. 14. Operations and Logistics. Logistics. Policies. Procedures. Performance Standards. Functional Areas. Leadership and Staff Motivation. 15. Safety and Security. Security. Occupation Safety and Health. Incident Reporting. 1.
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