International hospitality management : concepts and cases /

• Clarke, Alan
• Chen, Wei.

• Hospitality industry -- Management
• International business enterprises -- Management.
• Hospitality industry -- Management

• Butterworth-Heinemann,

• 0750666757 (pbk.) :
• 9780750666756 (pbk.) :

• £28.99
• £28.99

• Includes bibliographical references (p. 355-366) and index.
• The International Hospitality and Tourism Industries environment: The context of international hospitality management; International management and culture; The dynamics of the hospitality industry; The development of markets and multinational enterprises; Aspects of Strategic and Functional Management Within the Operation; Ethics and social responsibility of international hospitality organisations; The international dimensions of marketing; The international dimensions of human resource management; The dimensions of international finance principles; E-business and the implications for the hospitality industry; Culturally different locations, cultural backgrounds and clients from all around the world; The Drivers of Change in the International Environment: SMEs advantages and disadvantages in global competition; The major global hospitality markets analysis: Europe and the Americas; The major global hospitality markets analysis: Asia-Pacific, and the Middle East; An evaluation of an international case study; Bibliography; Index

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