The Olympic Games : a social science perspective /

• Toohey, Kristine
• Veal, A. J. 1945-

• Olympics -- Social aspects
• Olympics -- History.

• CABI,

• 0851993427 (hbk)

• Bibliography: p.238-267.
• Includes index..
• Overview of the history of the Games in both ancient and modern eras; role of politics and nationalism in the development of the Games; economics and financing of the Games; role of the mass media; control of performance enhancing drugs; equity and women's participation; role and future of the Olympic Committee; case studies of recent Games.

• Preparations for the London 2012 Olympic and Paralympic Games risk assessment and management report
• Olympic event organization
• Mega events and modernity olympics and expos in the growth of global culture
• Olympic games explained a student guide to the evolution of the modern Olympic games
• Future of the Olympic Games
• Special events proven strategies for nonprofit fund raising
• economics of staging the Olympics a comparison of the Games 1972 2008
• Olympic Games a social science perspective
• Innovation and entrepreneurship
• Human resource management for events managing the event workforce
• Event entertainment and production
• Creativity and innovation for managers
• Professional event coordination
• Power politics and the Olympic Games
• Management of event operations
• Event marketing how to successfully promote events festivals conventions and expositions
• Strategic sports event management an international approach
• Festival and special event management
• Event management & event tourism
• Events design and experience
• Event studies theory research and policy for planned events
• Sports journalism context and issues
• Innovative marketing communications strategies for the events industry
• Events management
• Event management for tourism cultural business and sporting events
• Events management
• Event management a professional and developmental approach
• BBC and public service broadcasting
• Festival and events management an international arts and culture perspective