Airport marketing : strategies to cope with the new millennium environment /

• Jarach, David.

• Airports -- Economic aspects.
• Airports -- Management
• Aeronautics, Commercial -- Economic aspects

• Ashgate,

• 075464085X
• 9780754640851

• Includes bibliographical references (p. [135]-136) and index.
• The airport enterprise: role and scope of activity; The air transport value chain; The aviation-related SBU: the airport enterprise's technical core business; New marketing-driven paradigms for the Airport enterprise's aviation-related business; The development of the non-aviation related value proposition; Achieving sustainable growth for the 'Commercial Airport' concept: the role of loyalty schemes; How to construct an airport marketing plan; September 11 Attacks; The Airport industry: an international picture; Afterword, Jean Cyrill Spinetta; Bibliography; Index.

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