- Airports -- Economic aspects.
- Airports -- Management
- Aeronautics, Commercial -- Economic aspects
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- Includes bibliographical references (p. -136) and index.
- The airport enterprise: role and scope of activity; The air transport value chain; The aviation-related SBU: the airport enterprise's technical core business; New marketing-driven paradigms for the Airport enterprise's aviation-related business; The development of the non-aviation related value proposition; Achieving sustainable growth for the 'Commercial Airport' concept: the role of loyalty schemes; How to construct an airport marketing plan; September 11 Attacks; The Airport industry: an international picture; Afterword, Jean Cyrill Spinetta; Bibliography; Index.
University of Huddersfield Library Catalogue