Managing strategic airline alliances /

• Kleymann, Birgit.
• Seristö, Hannu.

• Airlines -- Management.
• Strategic alliances (Business)

• Ashgate,

• Ashgate studies in aviation economics and management

• 0754613275
• 9780754613275

• Series statement on jacket.
• Includes index.
• Includes bibliographical references and index.
• Preface; Foreword by Professor Fariba Alamdari; Characteristics of the airline industry and alliances; Alliancing objectives; The dynamics of interdependence; Alliancing life: talking to the practitioners; Competing with the alliance: strategy options of independents; Marketing airline alliances: the branded alliance; The effect of strategic alliances on performance; Extraction of financial benefits by alliance partners; Challenges to federation governance; Success and failure factors of airline alliances; A look into the future; Index.

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