authors:subjects:- Merchandising
- Retail trade -- Management
- Product management
publishers:ISBN:- 0415327148 (hbk)
- 0415327156 (pbk.) :
description:notes:- Previous ed.: 2001.
- Includes bibliographies and index.
- CHAPTER 1 - INTRODUCTION TO RETAIL PRODUCT MANAGEMENT: SCOPE AND CONCEPTS; CASE STUDY: TOYS R US AND IMAGINE; CHAPTER 2 - THE ROLE OF RETAIL PRODUCT MANAGERS; CASE STUDY: ASSOCIATED INDEPENDENT STORES; CHAPTER 3 - CATEGORY MANAGEMENT; CASE STUDY SAGIT-UNILEVER; CHAPTER 4 - PRODUCT RANGE PLANNING AND SELECTION; CHAPTER 5 - SUPPLY SOURCES; MINI CASE: RETAIL EXCHANGES; CHAPTER 6: ORDERING QUANTITIES AND STOCK CONTROL; CHAPTER 7 - MANAGING THE RESPONSE TO SALES; CASE STUDY: QUICK RESPONSE IN FASHION RETAILING: THE PRINCIPLES AND THE PRACTICE; CHAPTER 8 - ALLOCATING SPACE TO PRODUCTS; CHAPTER 9 - RETAIL DESIGN; MINI CASE: BEN SHERMAN; CHAPTER 10 - VISUAL MERCHANDISING; CASE STUDY: BODEN; CHAPTER 12 - EVALUATING RETAIL PRODUCT MANAGEMENT PERFORMANCE; CHAPTER 13 - PRODUCT MANAGEMENT IN NON-STORE RETAILING; CASE STUDY: BODEN; CHAPTER 14 - INTERNATIONAL RETAIL PRODUCT MANAGEMENT; CASE STUDY: GONE BANANAS?.
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