The handbook of strategic public relations & integrated communications /

• Caywood, Clarke L., 1947-

• Public relations
• Communication in management
• Communication in marketing

• McGraw-Hill,

• 0786311312

• Includes index.

• public relations handbook
• Integrated marketing communications 2000 2001
• Marketing communications an integrated approach
• Public relations a practical guide to the basics
• Consumer behavior in fashion
• Integrated marketing communications the holistic approach
• Marketing communications engagements strategies and practice
• Advertising
• Principles of marketing