- Sports -- Sociological aspects
- Consumption (Economics) -- Social aspects
- 0333912853 (hbk.)
- 0333912861 (pbk.)
- 9780333912867 (pbk.)
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- Includes bibliographical references and index.
- Preface - List of Tables and Figures - Introduction - PART ONE: GLOBALIZATION, CONSUMERIZATION AND THE MASS MEDIA - Consumer Culture and the Global Sports Market - Sport, Consumerization and the Mass Media - PART TWO: COMMODIFICATION, REGULATION AND POWER - Advertising, Sponsorship and the Commodification of Sport - Sport, Social Regulation and Power - PART THREE: LIFESTYLES, IDENTITIES AND SOCIAL DIVISIONS - Sport, Identities and Lifestyles in Consumer Culture - Sport and Social Divisions in Consumer Culture - Conclusion - Bibliography - Index.
University of Huddersfield Library Catalogue