Sport in consumer culture /

• Horne, John, 1955-

• Sports -- Sociological aspects
• Consumption (Economics) -- Social aspects

• Palgrave Macmillan,

• 0333912853 (hbk.)
• 0333912861 (pbk.)
• 9780333912867 (pbk.)

• Includes bibliographical references and index.
• Preface - List of Tables and Figures - Introduction - PART ONE: GLOBALIZATION, CONSUMERIZATION AND THE MASS MEDIA - Consumer Culture and the Global Sports Market - Sport, Consumerization and the Mass Media - PART TWO: COMMODIFICATION, REGULATION AND POWER - Advertising, Sponsorship and the Commodification of Sport - Sport, Social Regulation and Power - PART THREE: LIFESTYLES, IDENTITIES AND SOCIAL DIVISIONS - Sport, Identities and Lifestyles in Consumer Culture - Sport and Social Divisions in Consumer Culture - Conclusion - Bibliography - Index.

• British Sky Broadcasting Group plc and Manchester United PLC a report on the proposed merger
• Understanding lifestyle sports consumption identity and difference
• Consuming sport fans sport and culture
• Popular newspapers the Labour Party and British politics
• Sport and the media managing the nexus
• Doping in sport global ethical issues
• Making sense of sports
• Fundamentals of sport marketing
• commercialisation of sport
• Sports media reporting producing and planning
• From enlightenment to risk social theory and contemporary society
• Sport culture and the media the unruly trinity
• Sport culture and society an introduction
• Therapy culture cultivating vulnerability in an uncertain age
• Radio Free Europe and the pursuit of democracy my war within the cold war
• Sport culture and advertising identities commodities and the politics of representation
• economics of sports broadcasting
• Flexitest an innovative flexibility assessment method
• Racism and anti racism in football
• Mediatized conflict developments in media and conflict studies
• Critical readings sport culture and the media
• international politics of sport in the twentieth century
• Sport and society a student introduction
• Globalization and sport playing the world
• Sponsorship strategies for maximising the return on investment a SportBusiness Group report
• ABC of sports and exercise medicine
• Routledge handbook of sports sponsorship successful strategies
• Economics of sport and recreation
• Media theories and approaches a global perspective
• uses of sport a critical study
• Media relations in sport
• Reporting and writing basics for the 21st century
• Social issues in sport
• Melvin Menchers news reporting and writing
• troubles of journalism a critical look at whats right and wrong with the press
• Sponsorships holy grail six sigma forges the link between sponsorship & business goals
• Literature reviews in sport psychology
• Sports marketing and the psychology of marketing communication
• Sport in society issues & controversies
• Sport and society a student introduction
• Consumer behaviour in sport and events marketing action
• Profiles in contemporary social theory
• Consumer culture and postmodernism
• sport business future
• life course a sociological introduction
• Social issues in sport
• Gender and leisure social and cultural perspectives
• Power play sport the media and popular culture
• Sport and society history power and culture
• Mediasport
• Sport a critical sociology
• Sport worlds a sociological perspective
• Ethics in sport
• ACSMs healthfitness facility standards and guidelines
• Telling tales in sport and physical activity a qualitative journey
• Sports in society issues & controversies
• Theories of modernity and postmodernity
• social significance of sport an introduction to the sociology of sport
• Sociology
• Representing sport
• Beyond the boundaries of physical education educating young people for citizenship and social responsibility
• Sports broadcasting
• Football hooliganism
• Understanding sport an introduction to the sociological and cultural analysis of sport
• Sponsorship for a return on investment
• Doing ethnographic research fieldwork settings
• circuit of mass communication media strategies representation and audience reception
• Physical activity assessments for health related research
• Developing successful sport sponsorship plans
• Media law cases and materials
• Advertising
• Ethnographic research for media studies
• Football in the new media age
• Young people and physical activity promoting better practice
• High performance sports conditioning
• Cases in sport marketing
• Applied body composition assessment
• Sport in society issues and controversies
• Social psychology
• Researching race and ethnicity methods knowledge and power
• Learning to teach physical education in the secondary school a companion to school experience
• ITV cultures independent television over fifty years
• Contested knowledge social theory in the postmodern era
• Physical education essential issues
• Sport health and drugs a critical sociological perspective
• Fields in vision television sport and cultural transformation
• Understanding physical education
• Media audiences
• What is wrong with ethnography methodological explorations
• Body knowledge and control studies in the sociology of physical education and health
• and there was telev s on sic
• Sports culture an A Z guide
• Sports journalism a multimedia primer
• Media war and terrorism responses from the Middle East and Asia
• Censored
• Exercise benefits and prescription
• Power politics and the Olympic Games
• Sport marketing managing the exchange process
• Global sociology
• Sports power