International marketing : consuming globally, thinking locally /

• McAuley, Andrew.

• Export marketing
• International economic relations
• Globalization

• Wiley,

• 0471897442 (pbk.)

• Includes biBDATAiographical references.
• Acknowledgements. -- List of contributors. -- Introduction. -- Trading places: an overview of the world economy. -- Get a good guide-book: the influence of culture in international marketing. -- The process of internationalization. -- SMEs: key players in a global economy. -- Understanding customer values. -- Creating and communicating customer values. -- Delivering customer values. -- Export documentation, getting paid, organizing insurance and finding finance. -- Globalization, the Internet and the marketer. -- International growth through franchising. -- Appendix I: Case studies. -- Appendix II: Support for exporters. -- Appendix III: Examples of export documentation. -- Index.

• importers handbook
• Practical export management
• Total supply chain management
• International marketing analysis and strategy
• Global marketing management
• Entry strategies for international markets
• Managing exports navigating the complex rules controls barriers and laws
• International marketing strategy analysis development and implementation
• Global marketing management
• Marketing research an international approach
• International marketing strategy and theory
• Marketing research essentials
• International marketing strategy
• Global marketing management changes challenges and new strategies
• Global marketing strategies
• Global staffing
• Consumers
• International purchasing and management
• Drivers of global business success lessons from emerging markets
• Global marketing foreign entry local marketing and global management
• Ethics for international business decision making in a global political economy
• Marketing across cultures
• Handbook of international trade
• Supply chain risk management vulnerability and resilience in logistics
• Marketing research
• ethical consumer
• Franchising hospitality services
• Consumer behavior building marketing strategy
• Global marketing and advertising understanding cultural paradoxes
• International marketing and export management
• Corporate social responsibility case studies for management accountants
• International marketing
• Export practice and management
• Marketing strategies for competitive advantage
• Franchising an international perspective
• Strategic marketing creating competitive advantage
• International marketing reader
• Mastering international trade
• International business themes and issues in the modern global economy
• marketing book
• Marketing research an applied approach
• Consumer behavior
• Exploring direct and relationship marketing
• Strategic management in the hospitality industry
• Strategic marketing management planning implementation and control
• handbook of international trade a guide to the principles and practice of export
• Strategic management concepts and cases
• International business the challenge of global competition
• Strategic marketing planning implementation and control
• Marketing research an applied approach
• Marketing research an integrated approach
• Consumer behaviour a European perspective
• Corporate cultures and global brands
• Buyer attitudes and brand choice behavior
• Essentials of marketing research
• Global and transnational business strategy and management
• International business environments and operations
• Strategic corporate social responsibility stakeholders in a global environment
• Global business
• Consumer behavior
• Strategic marketing
• Essentials of marketing research
• International business the challenge of global competition
• Global marketing strategies
• Consumer behaviour a European perspective
• Consumer behavior and marketing strategy
• Global logistics management a competitive advantage for the 21st century
• Doing business in emerging markets entry and negotiation strategies
• ethical organisation ethical theory and corporate behaviour
• Branding across borders a guide to global brand marketing
• Marketing research
• International marketing
• Sponsorship what it is and how to use it
• Little Miss Sunshine
• International marketing
• Marketing research an applied approach
• Consumers
• Global brand strategy unlocking brand potential across countries cultures and markets
• International marketing and export management
• Marketing across cultures
• Essentials of marketing
• Kotler on marketing
• Project management demystified todays tools and techniques
• International management managing across borders and cultures
• Global business today
• Multinational enterprise and economic analysis
• power of industrial brands an effective route to competitive advantage
• Marketing research
• Consumer behavior
• Marketing communications an integrated approach
• Marketing communications contexts strategies and applications
• Strategic marketing planning and control
• Human resource management theory and practice
• Market segmentation how to do it how to profit from it