- Export marketing
- International economic relations
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- Includes biBDATAiographical references.
- Acknowledgements. -- List of contributors. -- Introduction. -- Trading places: an overview of the world economy. -- Get a good guide-book: the influence of culture in international marketing. -- The process of internationalization. -- SMEs: key players in a global economy. -- Understanding customer values. -- Creating and communicating customer values. -- Delivering customer values. -- Export documentation, getting paid, organizing insurance and finding finance. -- Globalization, the Internet and the marketer. -- International growth through franchising. -- Appendix I: Case studies. -- Appendix II: Support for exporters. -- Appendix III: Examples of export documentation. -- Index.
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