Made possible by : succeeding with sponsorship /

• Martin, Patricia, 1956-

• Corporate sponsorship
• Fund raising -- Management.
• Marketing -- Management

• Jossey-Bass,

• 0787965022

• "A guide for nonprofits"--cover.
• Includes bibliographical references (p. 133-134) and index.
• Exhibits and Worksheets. Preface. The Author. PART 1: UNDERSTANDING SPONSORSHIP. 1. Making the Transition to Sponsorship. 2. Preparing for Sponsorship. 3. Structuring Your Offer. PART 2: ENGAGING WITH SPONSORS. 4. Drafting the Proposal. 5. Gaining Access to Sponsors. 6. Selling, Negotiating, and Closing the Deal. 7. Understanding Sponsorship's Legal and Tax Concerns. 8. Delivering the Deal and Communicating the Results. Glossary. References. Index.

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