Public relations for schools : a resource guide for principals /

• Lunblad, Sally S.

• Schools -- Public relations
• School principals

• Information Age Pub,

• 1593112572 (pbk.)
• 1593112580 (hardcover)

• Includes bibliographical references (p. 189-190).
• Dedication. About the Authors. Preface. Acknowledgements. Chapter 1. Introduction to School Public Relations. Chapter 2. Understanding Stakeholder Groups. Chapter 3. Rules to Respect. Chapter 4. Curriculum and Activities. Chapter 5. Image and Criticism. Chapter 6. Opinion Assessment. Chpater 7. Parent, Guardian and Citizen Involvement. Chapter 8. Printed Documents and Other Publications. Chpater 9. Media Opportunities. Chapter 10. Partnerships and Fundraising. Chpater 11. Evaluating, Planning and Marketing. References and Suggested Readings. List of Figures.

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