- Schools -- Public relations
- School principals
- 1593112572 (pbk.)
- 1593112580 (hardcover)
people who borrowed this, also borrowed:
- Includes bibliographical references (p. 189-190).
- Dedication. About the Authors. Preface. Acknowledgements. Chapter 1. Introduction to School Public Relations. Chapter 2. Understanding Stakeholder Groups. Chapter 3. Rules to Respect. Chapter 4. Curriculum and Activities. Chapter 5. Image and Criticism. Chapter 6. Opinion Assessment. Chpater 7. Parent, Guardian and Citizen Involvement. Chapter 8. Printed Documents and Other Publications. Chpater 9. Media Opportunities. Chapter 10. Partnerships and Fundraising. Chpater 11. Evaluating, Planning and Marketing. References and Suggested Readings. List of Figures.
University of Huddersfield Library Catalogue