Innovative marketing communications : strategies for the events industry /

• Masterman, Guy
• Wood, Emma H.

• Special events -- Management
• Special events -- Marketing

• Butterworth-Heinemann,

• Events management

• 0750663618 (pbk.)
• 9780750663618

• Includes bibliographical references and index.
• Tables. Figures. Case Studies. Introduction. Section One: Integrated Marketing Communications: Chapter 1:Marketing Communications Planning. Chapter 2:Research and Analysis. Chapter 3: Communications Objectives and Targeting. Chapter 4: Communications Strategy. Section Two: Communications Toolkit; Chapter 5: Public Relations. Chapter 6: E-Marketing Communications. Chapter 7: Advertising. Chapter 8: Event Sponsorship Programmes. Chapter 9: Sales Promotion. Chapter 10: Direct and Relationship Marketing. Section Three: Events as Communications Tools; Chapter 11: Promotional Events. Chapter 12: Corporate Sponsorship of Events. Chapter 13: Corporate Hospitality. Section Four: Ensuring Future Success; Chapter 14: Implementation, Evaluation and Control. Chapter 15: Trends and Forecasts. Index.

• Sport facility operations management
• Return on investment in meetings and events tools and techniques to measure the success of all types of meetings and events
• Preparations for the London 2012 Olympic and Paralympic Games risk assessment and management report
• Global meetings and exhibitions
• Sport recreation and tourism event management theoretical and practical dimensions
• Marketing destinations and venues for conferences conventions and business events
• Arts entertainment and tourism
• Wedding planning & management consultancy for diverse clients
• international dictionary of event management
• Special event production the process
• Strategic sports event management
• Sport and leisure operations management
• Olympic event organization
• Human resource management for events managing the event workforce
• Managing volunteers in tourism attractions destinations and events
• Organising a conference how to plan and run a successful event
• Special events the roots and wings of celebration
• Management of event operations
• International perspectives of festivals and events paradigms of analysis
• Events design and experience
• Managing sport facilities and major events
• Risk management for meetings and events
• innovation wave meeting the corporate challenge
• Mega events and modernity olympics and expos in the growth of global culture
• People and work in events and conventions a research perspective
• Festivals tourism and social change remaking worlds
• Event risk management and safety
• Conferences and conventions a global industry
• Event marketing how to successfully promote events festivals conventions and expositions
• Case studies in festival and event marketing and cultural tourism
• business of event planning behind the scenes secrets of successful special events
• Event studies theory research and policy for planned events
• Sustainable event management a practical guide
• Stadia a design and development guide
• Opportunities in event planning careers
• International Olympic Committee and the Olympic system the governance of world sport
• Olympic tourism
• Event management for tourism cultural business and sporting events
• Professional event coordination
• Sports mega events social scientific analyses of a global phenomenon
• Strategic sports event management an international approach
• Preparations for the London 2012 Olympic and Paralympic Games risk assessment and management thirty ninth report of session 2006 07 report together with formal minutes oral and written evidence
• Art of the event complete guide to designing and decorating special events
• official history of the Olympic Games and the IOC Athens to Beijing 1894 2008
• Special events twenty first century global event management
• Festival & special event management
• Event sponsorship
• Dollars and events how to succeed in the special events business
• Events from start to finish
• Events and festivals current trends and issues
• Creative philanthropy towards a new philanthropy for the twenty first century
• Sport in the city the role of sport in economic and social regeneration
• Event management & event tourism
• Event management & event tourism
• Sporting events and event tourism impacts plans and opportunities
• Events management an integrated and practical approach
• special events advisor the business and legal guide for event professionals
• event managers bible how to plan and deliver an event
• Special events event leadership for a new world
• Events and festivals education impacts and experiences
• Event planning the ultimate guide to successful meetings corporate events fundraising galas conferences conventions incentives and other special events
• Olympic Games a social science perspective
• Event management a professional and developmental approach
• Festival and events management an international arts and culture perspective
• Innovation and entrepreneurship
• Events management
• Trade show and event marketing plan promote & profit
• Effective writing skills for public relations
• Conferences and conventions a global industry
• Destination marketing an integrated marketing communication approach
• event managers bible how to plan and deliver an event
• guide to successful destination management
• Fundraising management analysis planning and practice
• Event management for tourism cultural business and sporting events
• Experiential marketing a practical guide to interactive brand experiences
• Sport governance
• Sponsorship measurement and evaluation
• Event entertainment and production
• experience economy work is theatre & every business a stage
• Festival and special event management
• Olympic games explained a student guide to the evolution of the modern Olympic games
• Event planning ethics and etiquette a principled approach to the business of special event management
• Sponsorship for a return on investment
• Event management for tourism cultural business and sporting events
• Olympic cities city agendas planning and the worlds games 1896 2012
• Successful event management a practical handbook
• Corporate event project management
• Routledge handbook of sports sponsorship successful strategies
• Event management in leisure and tourism
• Staging events a practical guide
• economics of staging the Olympics a comparison of the Games 1972 2008
• Creativity in product innovation
• Essentials of marketing
• Sports and entertainment management
• Managing public sport and leisure services
• Innovation harnessing creativity for business growth
• Events management
• Event management for tourism cultural business and sporting events
• business of sport management
• Thoughtful fundraising concepts issues and perspectives