Effective media relations : how to get results /

• Bland, Michael.
• Theaker, Alison
• Wragg, David W.

• Public relations
• Mass media and business

• Kogan Page,

• PR in practice series

• 0749443804

• "CIPR, Chartered Institute of Public Relations."
• Includes bibliographical references (p. 141-142) and index.

• Rethinking public relations PR propaganda and democracy
• Journal of public relations research a quarterly publication of the Public Relations Division of the Association for Education in Journalism and Mass Communication Public relations values in the new millennium
• Evaluating public relations a best practice guide to public relations planning research & evaluation
• No time to think the menace of media speed and the 24 hour news cycle
• Public relations for schools a resource guide for principals
• Travel and tourism public relations an introductory guide for hospitality managers
• Effective personal communication skills for public relations
• Effective writing skills for public relations
• Blog schmog the truth about what blogs can and cant do for your business
• Public relations concepts practice and critique
• Public relations and the social web how to use social media and web 2 0 in communications
• Ethics in public relations a guide to best practice
• Fantastic plastic the kitsch collectors guide
• Culture is everywhere the Museum of Corn temporary Art
• golden age of style
• Magazine production
• public relations handbook
• Contesting media power alternative media in a networked world
• Effective media relations
• Online public relations
• Planning and managing public relations campaigns
• Managing public relations
• Public relations contemporary issues and techniques
• Mastering public relations
• Its not just PR public relations in society
• Creativity in public relations
• Practical media relations
• Journalism in a culture of grief
• Public relations writing and media techniques
• Exploring public relations
• Effective writing skills for public relations
• Strategic communications management making public relations work
• Selling television British television in the global marketplace
• Seeing things television in the age of uncertainty
• Media debates great issues for the digital age
• Public relations in Britain a history of professional practice in the 20th century
• Introduction to public relations
• Public relations on the Net winning strategies to inform and influence the media the investment community the government the public and more
• Running a public relations department
• Chanel collections and creations
• Public relations a practical guide to the basics
• public relations handbook
• Marketing for nonprofit organizations
• John Clares guide to media handling
• Multicultural public relations a social interpretive approach
• Improve your writing
• Guide to producing a fashion show
• Photography a critical introduction
• EC media law and policy
• Tom Ford
• Holding the media accountable citizens ethics and the law
• European Union and the regulation of media markets
• Broadcasting the new law
• All about public relations how to build business success on good communications
• This is PR the realities of public relations
• Integrated advertising promotion and marketing communications
• Winning PR in the wired world powerful communications strategies for the noisy digital space
• Photo journalism the professionals approach
• fashion handbook
• Public relations in practice
• broadcast journalism handbook
• Regulating the media
• Company image and reality a critique of corporate communications
• Reporting and writing basics for the 21st century
• Boutiques and other retail spaces the architecture of seduction
• Handbook of public relations
• How to manage your global reputation a guide to the dynamics of international public relations
• Investigative reporting a study in technique
• Fashion brands branding style from Armani to Zara
• Media law
• practice of public relations
• Mass media and society
• Television and the public interest vulnerable values in west European broadcasting
• newspapers handbook
• Olympic cities city agendas planning and the worlds games 1896 2012
• Media ethics & accountability systems
• Dictionary of media and communication studies
• Sponsorships holy grail six sigma forges the link between sponsorship & business goals
• Public relations an introduction
• Public relations strategy
• Broadcasting law a comparative study
• Crisis communications a casebook approach
• economics of sports broadcasting
• Lovemarks the future beyond brands
• Making journalists diverse models global issues
• Western media systems
• Public relations practices managerial case studies and problems
• Journalism principles and practice
• Direct marketing in practice
• Designing for newspapers and magazines
• Coco Chanel
• Advertising is dead long live advertising
• Law for journalists
• Terrestrial TV news in Britain the culture of production
• Mediasport
• Fashion entrepreneurship retail business planning
• Investigative journalism context and practice
• Feature writing a practical introduction
• Journalists at war the dynamics of news reporting during the Falklands conflict
• Effective internal communication