Value-based marketing : marketing strategies for corporate growth and shareholder value /

• Doyle, P. 1943-

• Marketing -- Management
• Corporations -- Valuation

• Wiley,

• 0471877271 :

• No price : Formerly CIP

• Includes bibliographical references and index.

• Essentials of marketing research
• Marketing made simple
• Strategic customer care an evolutionary approach to increasing customer value and profitability
• Advertising
• Marketing plans how to prepare them how to use them
• Consumer behavior
• Marketing research an applied approach
• Principles of direct and database marketing a digital orientation
• CRM redefining customer relationship management
• Marketing research
• Strategic market management
• Marketing management and strategy
• Marketing management
• Researching business and management
• Modeling the supply chain
• Consumer behavior buying having and being
• Principles of marketing
• Marketing strategy and management
• Consumer behavior and marketing strategy
• Marketing communications contexts strategies and applications
• Introducing human resource management
• Accounting for non accounting students
• Strategy analysis and practice
• Managing change in organizations
• Public relations an introduction
• Public relations principles and practice
• Global shift transforming the world economy
• Sociology work and industry
• Organisational behaviour and analysis an integrated approach
• Consumer behaviour a European perspective
• Marketing strategy and competitive positioning
• Principles and practice of marketing
• International trade new patterns of trade production & investment
• Research methods for business students
• Operations management