Perfect customer care : all you need to get it right first time /

• Johns, Ted

• Customer relations

• Random House Business Books,

• 184413153X (pbk.) :
• 9781844131532

• £6.99 : Formerly CIP

• Originally published: London : Arrow, 1994.
• Includes bibliographical references.

• Strategic management theory an integrated approach
• Strategic management and business policy
• Managing quality
• Delivering quality service balancing customer perceptions and expectations
• Service operations management improving service delivery
• Strategic management and information systems
• Sociology work and industry
• Marketing strategy and competitive positioning
• Exploring corporate strategy
• Strategic management awareness and change
• Principles of marketing
• Operations management