e-Commerce operations management /

• Schniederjans, Marc J.
• Cao, Qing.

• Electronic commerce -- Management
• Industrial management

• World Scientific,

• 9812380159
• 9812380167 (pbk.)

• Includes bibliographical references and index.

• Developing e commerce sites an integrated approach
• E commerce Strategy technologies and applications
• E business 2 0 roadmap for success
• International marketing strategy
• E retailing
• Strategic Internet Marketing 2 0
• Consumer behavior buying having and being
• Marketing communications contexts strategies and applications
• Operations management
• Marketing communications engagements strategies and practice
• Marketing strategy and competitive positioning
• Principles and practice of marketing