Consumer behaviour : a European perspective /

• Antonides, Gerrit, 1951-
• Raaij, W. Fred van

• Consumer behaviour -- Europe.
• Consumption (Economics) -- Europe
• Marketing research -- Europe.

• J. Wiley,

• 0471975133

• Includes indexes.

• social psychology of consumer behaviour
• Sponsorship strategies for maximising the return on inverstment
• Ecotourism
• Business ethics decision making for personal integrity and social responsibility
• Applications of consumer behaviour readings and exercises
• Ecotourism
• Team sports marketing
• Consumers
• Global marketing strategies
• Business format franchising a system for growth
• Beyond branding
• Designing and executing strategy in aviation management
• Marketing communications interactivity communities and content
• Strategic marketing planning and control
• Conquering consumerspace marketing strategies for a branded world
• Sponsorship strategies for maximising the return on investment a SportBusiness Group report
• Global marketing management
• Consumer behavior buying having and being
• Consumer behavior
• Principles of environmental economics
• Consumer behavior building marketing strategy
• Changing consumer behaviour
• essence of consumer behaviour
• Culture and positioning as determinants of strategy personality and the business organization
• Consumer behaviour a European perspective
• world of consumption
• Marketing communications a European perspective
• ethical consumer
• Contemporary strategic marketing
• Brand management a theoretical and practical approach
• Entrepreneurship theory process practice
• Consumer behaviour
• International retail marketing a case study approach
• Consumer behavior
• Essentials of marketing
• Marketing strategy and management
• Consumer behavior and marketing strategy
• Routledge handbook of sports sponsorship successful strategies
• Strategic marketing management planning implementation and control
• Marketing research an integrated approach
• Consumer psychology for marketing
• Marketing research an applied orientation
• International purchasing and management
• Strategic marketing creating competitive advantage
• Consumer behavior
• Consumer behaviour a European perspective
• Consumer behavior and marketing strategy
• International marketing analysis and strategy
• Understanding the consumer a psychological approach
• Marketing research
• Marketing research an applied approach
• Successful branding
• handbook of international trade a guide to the principles and practice of export
• International marketing research
• Advertising 50 real life projects uncovered
• Ryanair how a small Irish airline conquered Europe
• Experiential marketing a practical guide to interactive brand experiences
• Strategic brand management
• Consumers
• Consumer behavior and managerial decision making
• Strategic brand management building measuring and managing brand equity
• Consumer behavior
• Marketing research an applied orientation
• Buyer attitudes and brand choice behavior
• Corporate cultures and global brands
• Marketing strategy and competitive positioning
• Consumer profiles an introduction to psychographics
• Brands and branding
• Customer is king how to exceed their expectations
• Consumer behavior and marketing action
• Brands and branding
• practice of advertising
• Global brand strategy unlocking brand potential across countries cultures and markets
• Global marketing management
• Brand asset management driving profitable growth through your brands
• Consumer behavior
• Integrated advertising promotion and marketing communications
• Understanding customers
• Innovation and creativity at work psychological and organizational strategies
• Consumer behavior buying having and being
• Marketing research
• Essentials of marketing research
• Hospitality 2010 the future of hospitality and travel
• Sports sponsorship and marketing communications a European perspective
• Essentials of marketing research
• Consumer behavior
• Advertising
• Entry strategies for international markets
• Marketing financial services
• Marketing a behavioural analysis
• International marketing strategy
• Consumer behavior concepts and applications
• Measuring advertising effectiveness