Customer relationship management /

• Peelen, Ed

• Customer relations -- Management

• Financial Times Prentice Hall,

• 027368177X

• Includes bibliographical references and index.

• Creating customer delight the how and why of CRM
• Managing customer relationships on the Internet
• Customer equity management
• Customer relationship management concepts and technologies
• Customer relationship management concepts and tools
• Collaborative customer relationship management taking CRM to the next level
• Customer relationship management systems handbook
• Managing customers for profit strategies to increase profits and build loyalty
• CRM redefining customer relationship management
• Customer relationship management organizational and technological perspectives
• Customer is king how to exceed their expectations
• Customer relationship management business guide
• Building great customer experiences
• Relationship marketing exploring relational strategies in marketing
• Up close & personal customer relationship marketing @ work
• Customer loyalty a guide for time travelers
• Brand leadership
• Customer relationship management perspectives from the marketplace
• Customer relationship management electronic customer care in the new economy
• Managing high tech services using a CRM strategy
• Marketing strategy the difference between marketing and markets
• Revolutionize your customer experience Colin Shaw
• Relationship marketing creating stakeholder value
• Branded customer service the new competitive edge
• Strategic customer care an evolutionary approach to increasing customer value and profitability
• E business and e commerce management strategy implementation and practice
• Customer relationship management a databased approach
• Customer satisfaction the customer experience through the customers eyes
• Exploring direct and relationship marketing
• Business and society ethics and stakeholder management
• power of relationship marketing how to keep customers for life
• Customer responsive management the flexible advantage
• Mobile marketing the message revolution
• Strategic marketing management planning implementation and control
• Total relationship marketing from the 4Ps product price promotion place of traditional marketing management to the 30Rs the thirty relationships of the new marketing paradigm
• Satisfaction a behavioral perspective on the consumer
• Strategic marketing creating competitive advantage
• Customer clubs and loyalty programmes a practical guide
• What customers value most how to achieve business transformation by focusing on processes that touch your customers satisfied customers increased revenue improved profitability
• Harvard business review on brand management
• Marketing research an international approach
• Loyalty com customer relationship management in the new era of Internet marketing
• Accounting for business studies
• Advances in relationship marketing
• Service operations management improving service delivery
• Customer care management
• Strategic and competitive analysis methods and techniques for analyzing business competition
• Economics of strategy
• Customer relationship marketing get to know your customers and win their loyalty
• Measuring advertising effectiveness
• Direct and interactive marketing
• loyalty effect the hidden force behind growth profits and lasting value
• Internet marketing strategy implementation and practice
• Marketing strategies for competitive advantage
• Making customer satisfaction happen a strategy for delighting customers
• Electronic marketing theory and practice for the twenty first century
• Work life balance in the 21st century
• International marketing strategy
• Mastering e business
• Marketing an introduction
• E marketing
• Strategic brand management building measuring and managing brand equality
• Brand management a theoretical and practical approach
• Building brands directly creating business value from customer relationships
• Principles of direct and database marketing
• economics of the European Union policy and analysis
• Meeting customer needs
• Purchasing & supply chain management analysis strategy planning and practice
• Market segmentation how to do it how to profit from it
• Relationship marketing successful strategies for the age of the customer
• Rethinking the future of work directions and visions
• Social communication in advertising consumption in the mediated marketplace
• After Maastricht a guide to European monetary union
• Service quality new directions in theory and practice
• Just in time manufacturing an introduction
• Consumer behavior building marketing strategy
• Strategic marketing
• Marketing in the digital age
• Services marketing integrating customer focus across the firm
• Making customers count a guide to excellence in customer care
• European Union economics and policies
• Marketing management
• Strategy process content context an international perspective
• Essentials of marketing research
• All consumers are not created equal the differential marketing strategy for brand loyalty and profits
• European economic integration
• Competitive customer care a guide to keeping customers
• Purchasing and supply chain management
• Supply chain management
• Advertising worldwide concepts theories and practice of international multinational and global advertising
• Organisational change
• Strategic Internet Marketing 2 0
• Designing and conducting mixed methods research
• Global marketing management a strategic perspective
• introduction to modern economics
• Essentials of business research methods
• Business information systems technology development and management for the e business
• Leadership theory and practice
• Retailing management