Winning at retail : developing a sustained model for retail success /

• Ander, Willard N.
• Stern, Neil Z.

• Retail trade -- Management

• Wiley,

• 047147357X (cloth)

• Includes bibliographical references (p. 241-243) and index.

• Creating customer delight the how and why of CRM
• Managing innovation and change
• handbook for focus group research
• Building brands directly creating business value from customer relationships
• CRM redefining customer relationship management
• Cases in retailing operational perspectives
• Retailing
• Principles of direct and database marketing
• Marketing financial services
• Operations management contemporary concepts
• Relationship marketing successful strategies for the age of the customer
• handbook of brand management
• Retail marketing
• Principles of retailing
• Retail marketing management
• Consumer psychology for marketing
• Retail management
• Market segmentation how to do it how to profit from it
• Cases in retail management
• International retailing trends and strategies
• Principles of retail management
• Retail strategy planning and control
• Organisational change
• Innovation and change in organizations
• Know your customer new approaches to understanding customer value and satisfaction
• Customer relationship marketing get to know your customers and win their loyalty
• Consumers
• Consumer behavior buying having and being
• Qualitative inquiry and research design choosing among five traditions
• People management and development human resource management at work
• Creating powerful brands in consumer service and industrial markets
• Marketing communications engagements strategies and practice
• Accounting for non specialists
• Consumer behavior and marketing strategy
• Retail marketing
• Marketing strategy and competitive positioning
• Marketing management analysis planning implementation and control
• Applied consumer behaviour
• Sociology work and industry
• Doing qualitative research a practical handbook
• International trade new patterns of trade production & investment
• Consumer behavior
• Research methods for business students
• Operations management
• Operations management
• Strategic management an analytical introduction
• Doing your research project a guide for first time researchers in education and social science