Shaping the future : business design through information technology /

• Keen, Peter G. W.

• Business -- Data processing -- Management
• Business -- Communication systems -- Management.
• Management information systems.
• Organisational change -- Management

• Harvard Business School Press,

• 0875842372

• Competitive advantage through information technology
• Marketing management analysis planning implementation and control
• Competitive strategy techniques for analyzing industries and competitors with a new introduction